GameStop Opens Distribution Center in Ecommerce Transformation
GameStopof (NYSE: GME) the transformation into a digital video game market moved into the next phase as the retailer announced today that it is leasing a new 700,000 square foot distribution center dedicated to its e-commerce ambitions.
The move appears to be a direct evolution of GameStop’s March appointment of Jenna Owens as executive vice president and chief operating officer. Prior to joining the video game retailer, Owens was a senior executive at Amazon, where his responsibilities included multichannel distribution and fulfillment.
Activist investor and interim chairman Ryan Cohen had previously boldly stated that he wanted to turn GameStop into “the Amazon of gaming.”
Building and modernizing the video game retailer’s distribution network to improve delivery speed and customer service was one of the six pillars of the investment GameStop announced this year as part of its transformation into “a of customer-obsessed technology to delight gamers ”.
The new distribution center will be in York, Pa., And is expected to be operational in the fourth quarter. The goal is to expand its product offering and speed up delivery to the East Coast.
Another of its investment pillars is the addition of PC games, computers, monitors, table games, mobile games and gaming TVs to its product line. Now the video game retailer will have the warehouse to store all of these merchandise.
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