7 Critical IT Upgrades to Improve Market Productivity
Digital marketing has changed the nature of marketing and the skills required to effectively manage day-to-day marketing operations. This means upgrading the skills of your staff as well as upgrading your computers and other hardware to improve market productivity in your operation.
First, let’s take a look at the enhanced skills your marketing team needs, as these are the skills that determine the limits of your existing hardware to improve market productivity or deplete that productivity.
Here are the emerging skills your marketing employees need to perform in today’s increasingly digital world.
Note the emphasis on data analytics, user experience modeling, and video production. Each of these tasks puts a strain on your IT hardware, potentially slowing down your marketing department, making it uncompetitive. Certain tasks can overwhelm your current system to the point that the software crashes the computer, which really stops your marketing strategy in its tracks.
Gone are the days of traditional marketing service or agency. In the days of traditional media, you had a digital design department, an analysis department (usually surveys and focus groups), a music department, production departments for visual and video ads, and a host of people. other support departments. This meant that each department used hardware and software designed to meet their specific tasks. The production took months of hard work and coordination, which was the same in all organizations.
In a digital world, content marketing happens every day, not once or twice a year. Additionally, you need access to real-time analytics, monitoring and listening so that you can adjust your content marketing strategy in no time to external demands. In addition, you no longer send your needs to a service specializing in certain types of content. Now you need video production for one article next week, images for multiple articles today, and other content needs that require immediate production.
These changes mean you need different hardware that is faster, can multitask without getting bogged down, and handle various operations seamlessly. To improve the productivity of the market, you have to upgrade your equipment or face a drop in productivity resulting in a drop in profits.
Improve market productivity
Image courtesy of Search Engine Journal
Speed is a major concern if you want to improve the productivity of the market. Waiting for your computer to render a video, analyze a dataset, or improve an image only wastes valuable time, increases frustration, and reduces the productivity of your marketing department, reducing your ability to compete in crowded markets.
When it comes to boosting speed, there are various hardware enhancements that improve the productivity of the market, including those listed below.
First, let’s take a look at the classic computer architecture.
Don’t worry too much if this image doesn’t translate too well for you. Just know that a computer motherboard is the lifeblood of your computer. It houses various components, including your CPU, which is the brain of your operation, RAM or random access memory, the GPU, which is your graphics card, and a cache that speeds up processing by storing certain information contained in your hard drive. for easy access. The hard drive is your computer’s memory. Each of these items has an impact on performance and if you want to improve the productivity of the market, you can modify one or more of these items.
Then, we discuss each of these elements in turn. Let’s start with the brain, the CPU.
The CPU or “central processing unit” is the brain of any computer. Even devices like your smartphone and tablet have a processor, as well as laptops and desktops. Without a CPU, your computer would do nothing. The processor is contained on a chip, and not all chips are equally good for speed and processing capacity. Upgrading your CPU is probably the most important factor in improving the productivity of the market.
This is why I recently upgraded the M1 chip available on new Apple Mac products. I ordered the new iMac 24 although I have to wait 5-6 weeks due to the high demand for the product. The M1 chip offers some serious tools to improve the productivity of the market in my business as it processes video 3.9 times faster and images 7.1 times faster than the older chip found in Macs. Since these visuals are the bread and butter of my organization, these increases provide a great opportunity to improve market productivity at Hausman & Associates.
Most desktops allow you to upgrade your processor, although upgrading a laptop or tablet will void your warranty because you have to open the case to access the motherboard. They are just not designed for internal upgrades. The same goes for iMacs with a unitized monitor and processor.
To upgrade your desktop, it’s a relatively straightforward process to open the case, swap out the processor for a compatible unit, and then enjoy the benefits the new processor offers. Remember to back up your information as you don’t want to run the risk of losing information during the transfer.
2. SSD (Solid-State Drive)
Are you tired of waiting for things to happen when using your computer? If so, one of the most common bottlenecks in any desktop or laptop, whether it’s running Windows or macOS, is the hard drive. In a nutshell, an SSD is like a high capacity USB drive, except that it is installed inside your computer. You can also upgrade to an external hard drive.
The good news is that you can upgrade to an SSD (solid state drive) or an external drive to increase storage capacity and supplement your RAM, which we’ll talk about next. The key to increasing efficiency by upgrading your hard drive has more to do with drive speed than storage capacity. A faster drive sends data to the processor faster, so look at clock speed before storage capacity.
The next computer component to upgrade on your computer is RAM, or “random access memory.” Your desktop or laptop computer needs a lot of RAM to run multiple applications simultaneously without slowdown, video editing efficiency, improved search, and faster printing.
Modern systems can allow you to upgrade your system with at least 16 GB of RAM. The cost of such upgrades is low, and yet they pay for themselves as you soon experience increased productivity.
4. Graphics card
Do you spend a lot of your time using GPU (Graphics Processing Unit) intensive applications like Adobe Illustrator, video editing software, or image design? If so, and you have a standard computer system, now is the time to upgrade to a dedicated graphics card. Most of the Macbook Pro and iMac come with a dedicated graphics card, as shown in the image above, while the Macbook Air does not have a dedicated graphics card but uses an integrated graphics chip built into the processor.
Aim for dedicated graphics cards with a minimum of 4 GB of RAM to make processing graphics files and visual processing simpler and faster. Of course, the games are also better with these cards.
A larger monitor makes it easier to edit images and text while allowing you to use the screen for multiple tasks simultaneously, which can improve market performance. A good monitor, such as the Apple Retina display, makes a big difference to the quality of your screen, reducing eye strain and improving focus.
More and more, you find marketers and others connecting multiple displays to their computers to enable improved multitasking, so consider adding another monitor or two to your workstation to improve market productivity.
Of all the upgrades discussed, adding a monitor is probably the easiest, as most devices plug into a USB or HDMI port on your computer (Apple products like the Macbook require a dongle to enable these ports).
6. Keyboard and mouse
The most used items on your workstation are without a doubt the keyboard and mouse. With that in mind, it’s worth upgrading to an ergonomic and quiet keyboard and mouse. Of course, noise levels aren’t the only reason you should upgrade.
Premium keyboards and mice are easier to use and won’t put as much strain on your hands, wrists and fingers.
7. Multifunction printer
Finally, if you regularly use a printer for your work, it’s a good idea to upgrade to a multifunction device. Such a printer allows you to print, scan and copy documents and images from multiple sources such as your computer, camera card or USB drive. Newer printers allow printing over WIFI, so you can easily share computers and print from anywhere.
Changes in the digital landscape mean that you must constantly improve your digital marketing strategy and tactics. Hope this article has helped you by highlighting some of the major changes in the digital world and suggesting ways to adapt your hardware to improve market performance.